⚡ We are Uncommonly Good People - a talent & recruitment consultancy specialising in, and hiring for AdTech, MarTech, Digital Agency, SaaS & ECommerce clients across APAC. 

🚀 We work with amazing global established and hyper-growth businesses that are looking for exceptional talent - which might be you!

We are working with a global pet food powerhouse company to help them find their next superstar - CRM Manager. Let us tell you more! 

Reporting to the Sr. E-Commerce Manager, you will be responsible for managing our direct customer data and systems, using them to enhance our direct customer relationships. This role aims to deepen the brands’ connections with consumers, fostering loyalty and affinity for our products. You will be charged with building and implementing an efficient distribution strategy to maximize customer engagement and drive recurring customer revenues.

⭐ What the role involves:

• Strategy Development: CRM Expertise

  • This role offers a unique opportunity for you to drive the overall lifecycle/loyalty marketing communications strategy and execution for the brand, leveraging appropriate marketing channels (e.g. email, onsite, etc.).

  • The role covers both B2B and B2C remits, requiring a broad understanding of audiences and marketing strategies.

• Email Calendar Management:

  • Develop and execute marketing plans and calendars specifically around lifecycle marketing, manage budgets, and coordinate tasks across teams and stakeholders

  • Develop and maintain an email marketing calendar outlining the cadence and timing of campaigns based on business objectives, seasonality, and customer lifecycle stages.

• Campaign Management:

  • Partner with Brand, Consumer, & Trade Marketing teams as necessary to develop campaign deliverables for marketing content and offers.

  • Collaborate with Brand, Consumer, and Trade Marketing teams to understand campaign objectives, target audiences, and critical messaging themes.

  • Serve as a liaison between marketing teams and other departments to ensure seamless execution and alignment of campaign strategies with overall business goals.

• Audience Segmentation & Targeting

  • Develop and implement audience segmentation strategies based on demographic data (age, gender, location), behavioral data (purchase history, engagement with marketing campaigns), and psychographic data (interests, lifestyle).

• Campaign Tracking & Optimization

  • Ensure that all campaigns have clearly defined success metrics, such as customer acquisition, retention, and revenue growth, which are tracked and analyzed.

  • Provide weekly/ monthly performance reporting and analysis on all lifecycle/loyalty marketing campaigns and take relevant action on insights gained. Enhance ROI.  

• Content Creation

  • Collaborate with brand, consumer & creative teams to develop required content that meets marketing objectives and enhances brand messaging.

• A/B Testing

  • Conduct tests to enhance conversion rates and user engagement, continuously iterating for improvement.

  • Monitor and analyze test results to draw actionable insights and make data-driven decisions to optimize key performance metrics such as conversion rate, average order value, and customer lifetime value.

• Market Research: 

  • Stay updated on industry trends and competitor strategies, incorporating insights into marketing plans.

• Collaboration:

  • We foster a supportive work environment where you will work closely with internal teams, including General Management and Sales/Client Relations.

  • This collaborative approach ensures cohesive marketing efforts and provides you with the necessary support and resources to excel in your role. 

• Software Tools & Agency Management

  • Determine tool, software, and agency requirements (as necessary) for the needs of our business.

  • Vendor evaluation and implementation as necessary.

  • Develop and execute marketing plans and calendars, manage budgets, and coordinate tasks across teams and stakeholders.

• Partnership & Stakeholder Management:

  • Cultivate robust partnerships with stakeholders to encourage implementing best practices from CRM platforms.

  • Understand stakeholders' unique needs, challenges, and objectives concerning CRM and tailor strategies accordingly.

  • Gather feedback from stakeholders to identify areas for improvement and advocate for enhancements or additional features.

💡 What they are looking for in an ideal candidate:

• Bachelor's degree in marketing, Business Administration, or related field. 
• Proven experience in e-commerce marketing, with a focus on CRM management and digital campaign execution.
• Understanding of leveraging data for audience targeting and segmentation. 
• Expertise in CRM software.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent cross-functional collaboration and stakeholder management.
• Creative thinking and ability to innovate marketing strategies.
• Strong communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

💡 Key information to note:

• Hiring location: Philippines, Malaysia
• Working arrangement: Full time, fully remote work with face to face meetings every 4-6 months

✉️ If you’d like to apply, please do so by submitting your CV here, or in-mailing us directly. If we have not contacted you in 28 days, we regret to inform you that this time around, your application has not been successful.

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