Marketing Manager

18 Jun 2024
Job Type
Permanent
Emp Type
Full Time
Skills
Any
Functional Expertise
Account Management, Business Development, Marketing

Job Description

⚡ We are Uncommonly Good People - a talent & recruitment consultancy specialising in, and hiring for AdTech, MarTech, Digital Agency, SaaS & ECommerce clients across APAC.

🚀 We work with amazing global established and hyper-growth digital and marketing businesses that are looking for exceptional talent. 

⚡ Now, we are hiring for a new Marketing Manager to join Uncommonly Good People!

 

Key Outcomes of this role are: 

1. Increased awareness of ugp’s capabilities/services/wins through branding and social media presence

2. Increase qualified leads through high-quality content marketing


Day to day the role looks like: 

  • Manage blog + website + social media pages
  • Maintain job board profiles
  • Working with the Operations Manager to successfully utilise data to activate DEM/CRM campaigns
  • Weekly eDMs (based on content calendar)
  • Marketing collaterals


Key responsibilities include: 

  • Strategic Marketing Planning
    • Develop and implement comprehensive marketing strategies to increase brand visibility and drive business growth.
    • Conduct market research to identify new opportunities, understand industry trends, and inform strategic decisions.
  • Brand Management:
    • Oversee the development and maintenance of the company’s brand, ensuring consistency across all marketing materials and communications.
    • Enhance our brand presence through innovative marketing initiatives and campaigns.
  • LinkedIn Strategy and wider Social Media Management:
    • Develop and implement a robust LinkedIn strategy to enhance brand presence, engage with industry professionals, and generate leads.
    • Manage the company’s social media presence across LI/Meta/TT, with a strong focus on LinkedIn, including (but not limited to) posts, articles, and updates.
    • Develop and schedule engaging social media content that aligns with our brand voice and marketing objectives.
  • Lead Generation:
    • Develop and implement lead generation strategies to attract and convert potential clients and candidates.
    • Manage marketing automation and CRM systems to track and nurture leads throughout the sales funnel.
    • Work with the recruitment team to identify potential leads and specific/niche conversion tactics. 
  • Sales Enablement
    • Collect and showcase client and candidate testimonials to build trust and credibility.
    • Leverage testimonials in marketing materials and on the company website.
    • Provide the sales team with marketing collateral, case studies, and pitch decks to support their efforts.
    • Align marketing campaigns with sales goals to ensure a cohesive approach.
  • Content Marketing & SEO:
    • Create, manage, and optimise a content calendar that includes blogs, guides, training, case studies, and social media content.
    • Collaborate with industry experts to produce high-quality content that attracts and engages our target audience.
    • Implement SEO best practices to enhance website visibility and drive organic traffic.
    • Optimise existing content to improve search engine rankings and user engagement.
  • Graphic Design and Visual Content:
    • Oversee the creation of visually appealing marketing materials, including infographics, presentations, and videos.
    • Ensure all visual content adheres to brand guidelines and effectively communicates key messages.

 

Over and above looks like: 

  • Thought Leadership and PR:
    • Position the company as a thought leader in the digital marketing recruitment space through strategic PR efforts and content creation.
    • Manage relationships with industry publications and media outlets to secure coverage and enhance brand credibility.
  • Event Management:
    • Plan and execute industry events, webinars, and networking sessions to promote our services and engage with clients and candidates.
    • Represent the company at industry events and conferences to build relationships and enhance brand visibility.
  • Partnerships and Collaboration:
    • Identify and establish partnerships with industry organisations, influencers, and other relevant stakeholders.
    • Collaborate with internal teams, including recruitment consultants and business development, to align marketing efforts with business objectives.
  • Digital Marketing:
    • Lead the execution of digital marketing campaigns across various channels including SEO, PPC, social media, email marketing, and content marketing.
    • Monitor and analyse campaign performance, providing actionable insights to improve results.


Key Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field. A master’s degree is a plus.
  • Minimum of 5 years of experience in marketing, preferably within the recruitment or digital marketing industry.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong understanding of digital marketing channels, tools, and best practices.
  • Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
  • Proficiency in marketing automation and CRM platforms.

 

About this role:

  • Hiring location: Philippines
  • Working arrangement: Full time (40 hours/week) or part time (20 hours/week), fully remote
  • Start date: July 2024

Recruitment Consultant