⚡ We are Uncommonly Good People - a talent & recruitment consultancy specialising in, and hiring for AdTech, MarTech, Digital Agency, SaaS & ECommerce clients across APAC.

🚀 We work with amazing global established and hyper-growth digital and marketing businesses that are looking for exceptional talent. 

⚡ Now, we are hiring for a new Marketing Manager to join Uncommonly Good People!

Key Outcomes of this role are: 

1. Increased awareness of ugp’s capabilities/services/wins through branding and social media presence

2. Increase qualified leads through high-quality content marketing

Day to day the role looks like: 

• Manage blog + website + social media pages
• Maintain job board profiles
• Working with the Operations Manager to successfully utilise data to activate DEM/CRM campaigns
• Weekly eDMs (based on content calendar)
• Marketing collaterals

Key responsibilities include: 

• Strategic Marketing Planning
  • Develop and implement comprehensive marketing strategies to increase brand visibility and drive business growth.
  • Conduct market research to identify new opportunities, understand industry trends, and inform strategic decisions.
• Brand Management:
  • Oversee the development and maintenance of the company’s brand, ensuring consistency across all marketing materials and communications.
  • Enhance our brand presence through innovative marketing initiatives and campaigns.
• LinkedIn Strategy and wider Social Media Management:
  • Develop and implement a robust LinkedIn strategy to enhance brand presence, engage with industry professionals, and generate leads.
  • Manage the company’s social media presence across LI/Meta/TT, with a strong focus on LinkedIn, including (but not limited to) posts, articles, and updates.
  • Develop and schedule engaging social media content that aligns with our brand voice and marketing objectives.
• Lead Generation:
  • Develop and implement lead generation strategies to attract and convert potential clients and candidates.
  • Manage marketing automation and CRM systems to track and nurture leads throughout the sales funnel.
  • Work with the recruitment team to identify potential leads and specific/niche conversion tactics. 
• Sales Enablement
  • Collect and showcase client and candidate testimonials to build trust and credibility.
  • Leverage testimonials in marketing materials and on the company website.
  • Provide the sales team with marketing collateral, case studies, and pitch decks to support their efforts.
  • Align marketing campaigns with sales goals to ensure a cohesive approach.
• Content Marketing & SEO:
  • Create, manage, and optimise a content calendar that includes blogs, guides, training, case studies, and social media content.
  • Collaborate with industry experts to produce high-quality content that attracts and engages our target audience.
  • Implement SEO best practices to enhance website visibility and drive organic traffic.
  • Optimise existing content to improve search engine rankings and user engagement.
• Graphic Design and Visual Content:
  • Oversee the creation of visually appealing marketing materials, including infographics, presentations, and videos.
  • Ensure all visual content adheres to brand guidelines and effectively communicates key messages.

Over and above looks like: 

• Thought Leadership and PR:
  • Position the company as a thought leader in the digital marketing recruitment space through strategic PR efforts and content creation.
  • Manage relationships with industry publications and media outlets to secure coverage and enhance brand credibility.
• Event Management:
  • Plan and execute industry events, webinars, and networking sessions to promote our services and engage with clients and candidates.
  • Represent the company at industry events and conferences to build relationships and enhance brand visibility.
• Partnerships and Collaboration:
  • Identify and establish partnerships with industry organisations, influencers, and other relevant stakeholders.
  • Collaborate with internal teams, including recruitment consultants and business development, to align marketing efforts with business objectives.
• Digital Marketing:
  • Lead the execution of digital marketing campaigns across various channels including SEO, PPC, social media, email marketing, and content marketing.
  • Monitor and analyse campaign performance, providing actionable insights to improve results.

Key Qualifications

• Bachelor’s degree in Marketing, Business, or a related field. A master’s degree is a plus.
• Minimum of 5 years of experience in marketing, preferably within the recruitment or digital marketing industry.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Proficiency in marketing automation and CRM platforms.

About this role:

• Hiring location: Philippines
• Working arrangement: Full time (40 hours/week) or part time (20 hours/week), fully remote
• Start date: Oct 2024